NTT East has unveiled the logo for “well”—the concept behind its pavilion at the 2027 International Horticultural Exhibition (GREEN×EXPO 2027, also known as the Yokohama Flower Expo). The concept embodies the vision of fostering a sustainable, circular society—one where people, communities, and nature are interconnected, and which remains resilient in the face of social and environmental change. Through this logo, NTT East aims to communicate the core values ​​and worldview that the “NTT EAST Pavilion” upholds. A concept video, which further explores the ideas and background behind this vision, has also been released (https://www.ntt-east.co.jp/greenexpo2027/).

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