Bungeishunju publishes Shukan Bunshun, a magazine that asserts its social presence through its “Bunshun Cannon.” It is often ridiculed that “the media makes money off of other people’s misfortune,” and weekly magazines are seen as the vanguard of this. However, in reality, it does not appear to be making much money. The company has recorded operating losses for three consecutive terms, and is reportedly cutting staff, primarily those in their 50s. The fact that the company’s performance is not improving despite having a well-known weekly magazine that continues to sell out is likely due to a discrepancy in its business model. Print media are being forced to make fundamental reforms in order to survive. (Kei)

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