“Kirameki Display,” a commercialization initiative by NTT Advanced Technology (NTT-AT) and Innolux Japan  is on display at the Hakone Glass Forest Museum’s special exhibition, “Sparkling Traces: Mysterious Radiance, Glass and Shell Crafts.” Kirameki Display is a display that reproduces the realistic texture and sparkle of materials. It aims to provide new added value through “texture expression.”
When a person looks at something, color and light are reflected and scattered depending on the angle from which the object is viewed. This sparkle varies depending on the material. While video displays have become increasingly high-definition, they have not yet been able to reproduce the realistic “sparkle” found in nature. Kirameki Display is being promoted as a display that realistically expresses the texture of objects, something that has previously been difficult to express.
NTT-AT is utilizing its own image production and image processing technologies to increase the added value of this display, and is working with developer Innolux Japan to promote it to companies involved in video, CG, advertising, web design, and other fields.

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