島田明社長（President Akira Shimada）

On June 19th, NTT held its 40th Annual General Meeting of Shareholders.

This was the last Annual General Meeting of Shareholders as Nippon Telegraph and Telephone Corporation. With the approval of the company’s proposed “changes to the Articles of Incorporation (basic rules of the company),” the company will make a new start as NTT Corporation on July 1st.

Under the provisions of the “NTT Act,” changes to the Articles of Incorporation must be approved by the Minister of Internal Affairs and Communications, but following the approval of the General Meeting of Shareholders, the Ministry of Internal Affairs and Communications approved the changes to the Articles of Incorporation on June 19th.

Forty years have passed since the privatization of the NTT Group in 1985, and the group has expanded its business from domestic fixed-line communications to mobile communications and global communications.

In particular, in the highly competitive global market, the group recognizes the urgent need to clearly demonstrate the NTT Group’s technological capabilities and capabilities and enhance its corporate brand. Against this backdrop, the NTT Group has decided to renew its CI (corporate identity).
The key point of the CI is that the new official trade name will be “NTT,” which is widely used with the aim of accelerating business development globally.
The Dynamic Loop, the symbol of the NTT Group, established in 1985, expresses the dynamism of the company with a single curved line, and will be inherited in the new logo design as a symbol of the globally unified brand.
In addition, each group company will change to a new corporate logo design to unify the NTT Group’s corporate brand.
For example, the NTT DoCoMo Group will apply its image color, red, to the Dynamic Loop and adopt it as its new corporate logo.
The Core, which represents the ideal form the NTT Group aspires to be, and Value, which represents the values ​​that employees should have, were also established.
The Core was updated in light of changes in the market environment, based on the statement that was established as the origin of NTT in 1985. In other words, “In order to contribute to the rich lives of people and the future of the earth, we aim to be a corporate group that takes the customer as the starting point of ideas, continues to innovate itself, and brings dynamic change to the world.”
The three values ​​are “Act with Integrity,” “Build Trust,” and “Create Connection”.

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