NTT and Shiseido have begun joint research to develop innovative technology that combines Shiseido’s knowledge of sensory science research with NTT’s non-contact information presentation technology to allow users to experience the feel of cosmetics through vision and hearing, even remotely and without contact.
In its sensory science research, Shiseido will provide knowledge of the perception mechanisms related to skin texture and the feel of cosmetics, as well as knowledge of formulations that create a comfortable feel, while NTT will provide knowledge of non-contact information presentation technology that transmits texture and texture illusions.
By exploring the feel of cosmetics bases when humans touch them from the perspective of multiple senses, including vision and hearing, the team will ultimately realize a sensory interface that reproduces the feel of cosmetics bases through various senses. By utilizing this sensory interface, the team will create new opportunities for consumers to experience the feel of cosmetics even in situations where it is difficult to directly touch actual products or testers, such as online sales.

With the rapid spread of online sales, many consumers are now purchasing cosmetics through e-commerce. While the diversification of digital purchasing and experience activities has become commonplace today, purchasing environments such as online sales pose a challenge in that they do not allow customers to touch and try out cosmetics in the same way as in-store, such as checking the feel of delicate and diverse cosmetics.

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