Dentsu and Dentsu Digital have developed “AICO2 (AI Copy Writer 2),” an advertising copy generation tool that teaches AI the thought processes that copywriters have cultivated over the years.
By partnering human copywriters with AI, it is possible to create a variety of expressions that are not personal, which will lead to improved quality of advertising copy.
AICO has learned about 10,000 copy works created by copywriters. Its successor, AICO2, implements a fine-tuning GPT-3.5 Turbo model to improve the thought processes and reasoning abilities that copywriters have cultivated to create copy that touches the heart.
This allows it to learn not only the copy that copywriters have thought up, but also the intentions and thought processes of the copywriters.
When you enter the “what you want to communicate,” “product name,” “problem to solve,” etc. as a catchphrase, the “what you need to communicate” and “method of expression” will be displayed along with the reasons. Not only can it instantly generate high-quality catchy slogans for branding purposes aimed at generating recognition and empathy, it can also generate copy that moves people’s hearts.
Generative AI is now becoming an indispensable technology in the field of advertising communication as well.