Dentsu and Dentsu Consulting have launched a service called “Innovation Organization Maturity Assessment.” The service defines “the important organizational components for companies to continuously create innovation and new businesses,” and can comprehensively assess how deeply each element is rooted in the organization.
Due to the high uncertainty of new businesses, it is difficult to see the results of investment. As a result, there are many cases where companies end up in situations such as “a new business department is launched but does not function,” “business ideas are solicited but are shrunk before they reach commercialization,” and “involved in a new business but are forced to withdraw, which puts them at a disadvantage in terms of career development”.
The two companies have summarized the elements that companies that continuously create innovation should have into 5 areas and 18 items, and have formulated the “Innovation Organization Maturity Assessment.” By utilizing this service, it is possible to diagnose the maturity of each of the 18 items on a 5-point scale, and it is possible to specify the elements necessary for transformation into an innovation organization at the item level.

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