天野氏（Amano）

黒須（Kurosu）

渡辺氏（Watanabe）

Qunie is developing a “Data Monetization and Idea Extraction Service.” This service extracts and lists new business possibilities from company-owned data, and supports the evaluation of commercialization possibilities and the selection of promising ideas.
More and more companies are looking to use data accumulated through DX and other methods to advance new businesses. However, the data accumulated by companies was not originally generated for business development. In order to use it for new businesses, it is difficult to monetize unless target customers are defined and the data is processed in a way that fits the customer’s challenges.
Amano Hidetoshi, Senior Manager of New Business Strategy at the company, said, “For companies promoting data monetization, idea generation is an important point, but we see spontaneous ideas and miscalculations of target customers. We will promote the Data Monetization and Idea Extraction Service as a service that solves these issues.”
Specifically, we organize the data owned by companies and its value, identify target customers who can be supplied based on a unique framework, and extract, evaluate, and select ideas.

Nabtesco, which holds a 55% share of the domestic market for automatic doors, is one of the first companies to use the service and is considering a new business using automatic door data.

Akinori Kurosu, general manager of the new business promotion department of the company’s Living Environment Company, said, “We were considering using automatic door data to efficiently operate automatic doors, but we were stuck because we couldn’t come up with any ideas that would lead to new revenue sources. By using the idea extraction service, we were able to conduct comprehensive studies that were different from the limited studies we had in-house, and we were able to create new ideas.” At present, they have completed the idea extraction and are in the business planning phase.

Cykinso, which accumulates bacterial flora data through its intestinal flora testing service, is developing a data distribution service. It anonymizes the bacterial flora data obtained from customers and provides it to medical institutions and research institutes.

Watanabe Satoshi, general manager of the company’s Intellectual Property Strategy Office, said, “At the beginning, we couldn’t find a clue for industrial use. So we used the idea extraction service, reviewed our data and targets, and were able to find new needs.”

Specifically, they found an outlet for providing the data to food manufacturers for their product development and marketing strategies. By understanding which industries and value chains the gut flora data could be used in, new targets and needs were identified.
“We also gained insight into what information should be added to existing data to increase its value,” says Watanabe.

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