Until a few years ago, men who underwent cosmetic treatment were limited to a few successful men and young people with a high sense of beauty. However, recently, the need for rejuvenation has increased even among middle-aged and elderly men.

I opened my current beauty clinic for men in 2020 during the coronavirus pandemic, but at that time, only a small number of men, as mentioned above, were visiting the clinic. I remember that the media and magazines that covered men’s beauty mainly focused on highly fashionable content targeted at young men.

That has changed dramatically. The magazine that our clinic was interviewed at the end of last year was for a mass-market magazine whose main target is ordinary middle-aged and elderly men. When we first opened, we never dreamed that a niche beauty clinic for men like ours would be featured in the color feature at the beginning of the magazine. The story is about a middle-aged comedian who has had no interest in beauty until now, who becomes interested in rejuvenation and experiences anti-aging treatment at a clinic.
Personally, he had never thought about it in the past, but recently, he has become more concerned about it as more and more men are receiving rejuvenation treatments at clinics.

Although he didn’t want to make as big a change as a woman with a high aesthetic sense, he received a skin care treatment to cleanse the dirt that had accumulated on his skin and a hyaluronic acid injection to improve dark circles, and she immediately felt rejuvenated. I was impressed by how satisfied they were.
What was even more surprising was the number of middle-aged and elderly men who visited our hospital after seeing the article. They are not a particularly wealthy young men or young men with a high sense of beauty, but rather an ordinary type of man who has had little interest in beauty up until now.

Popular treatments include improving dark circles, improving fine lines, and removing age spots. If you are looking for beauty and rejuvenation, there are many treatments that you should try, but it is popular to start by solving problems that can be easily improved. Treatment that focuses on noticeable signs of aging is recommended from a cost-effective perspective, and has recently been featured in various media.

Men’s hair removal has already been accepted among middle-aged and older men for about 5 or 6 years, but recently, active anti-aging treatments such as hyaluronic acid injections have become more recognized among men. It has started to be done. Perhaps 10 years from now, aesthetic medicine will be more common among men than we can imagine today.

With the help of cosmetic medicine, it is possible to restore already aged skin to some extent, but in order to maintain youthfulness, it is necessary to undergo treatments that prevent the aging of the skin itself over many years. It is important to continue. Currently, there are not many men who are so conscious about it, but just like some women who maintain their youthful appearance, more and more men will maintain their youthful appearance forever.