NTT Ltd., announced the launch of TwinLabs.ai, an exciting new technology startup focusing on cycling and sports.

During its multi-year sponsorship of Tour de France, NTT has developed solutions for both the Tour de France and Tour de France Femmes avec Zwift to assist organizers, media partners, and fans in engaging with the global sporting events.

The creation of TwinLabs.ai provides the opportunity to develop a highly agile and focused startup, enabling ongoing innovation and development of solutions for the cycling and broader sports and events industry. TwinLabs.ai will further develop market-leading technology solutions and commercialize the real-time tracking and digital twin technology for cycling and other events.

NTT will maintain its partnership with TwinLabs.ai to provide ongoing seamless support for the Tour de France and Tour de France Femmes avec Zwift, including for the 2023 races.