Idein provides free of charge the “Digital Signage Effect Verification Starter Package” that supports the trial use of data acquisition and analysis using an edge AI camera for retailers who have installed digital signage in their stores. started.
In this package, by installing an edge AI camera at the digital signage installation location, signage viewing data is acquired and the number of views by age group and gender is visualized. Data can be analyzed on the “Actcast” dashboard linked with the edge AI camera and used for marketing.
Recently, as part of efforts for “retail media,” the use of digital signage in physical stores is progressing.
Major retailers are working to create new monetization points by turning stores into media, such as distributing product advertisements on digital signage installed in stores.
In order to turn the PDCA cycle and improve profits in these efforts, it is becoming increasingly important to visualize with data what attributes (age and gender) of visitors are viewing digital signage images.