NTT Marketing Act ProCX, HEROZ, and USEN-NEXT HOLDINGS utilize “ChatGPT” using “Azure OpenAI Service” at the contact center to improve customer contact points and assist staff during and after responding to inquiries. They started a project to improve the efficiency of operations and automate management such as forecasting the amount of work.
The three companies will jointly develop a business operation model that utilizes generative AI in this initiative and plan to introduce it on a full scale.