QUNIE conducted a fact-finding survey of the Metaverse business targeting business people who have been involved in considering the commercialization of the Metaverse, and published a report.
According to the report, 91.9% of the “initiatives for which the success or failure of commercialization was found” failed to commercialize.
In addition, he derives the characteristics of Metaverse businesses that fail to commercialize, summarizes them as 13 points, and explains the know-how for successful Metaverse commercialization as “QUNIE’s Proposals.”
The report points out that Japanese companies tend to view the Metaverse as a “magic wand,” and that working on the Metaverse itself tends to become an end in itself.
The report suggests that the Metaverse is just a means, and that it is important to consider the significance of your company’s efforts in order to avoid turning the means into an end.
Download the report below. https://www.qunie.com/service/management-strategy/#report04