NTT DATA to Launch Specialized AI Agent Service in July to Generate New Product Plans in 150 Seconds

NTT DATA will launch a specialized AI agent service for product planning in the food, beverage, and consumer goods industries starting in July. This service will provide end-to-end support, from strategy organization to product idea generation and product concept development. It will generate new product concept proposals, including planning information such as product features, naming, sales forecasts, and value proposition, as well as visual representations such as concept images, in approximately 150 seconds.

This service was developed based on the AI ​​agent for product development that the company has provided to global consumer goods manufacturers.

In the future, the company plans to expand its scope from product planning to the product design process, driving business transformation by accelerating the entire product development cycle from planning to design. The company aims for cumulative sales of 30 billion yen by fiscal year 2030 for its AI business in the food, beverage, and consumer goods industries.

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