NTT Sonority will participate in a demonstration experiment of a new Shinkansen (bullet train) riding experience utilizing NTT’s patented technology, “PSZ (Personalized Sound Zone),” in a travel product called “Shinkansen Journey to Create Local Stories: Short Story Writing Workshop on Board,” which will operate on the Yamagata Shinkansen Tsubasa on Sunday, June 14th.

By combining the assets of various NTT Group companies, the aim is to provide a private sound experience where passengers can enjoy audio content without worrying about their surroundings in the moving space of the Shinkansen, proposing travel time itself as a new entertainment experience.

Specifically, NTT Sonority will provide the PSZ technology, and NTT Docomo Business will provide the listening environment (sound technology, content experience design), aiming to upgrade the riding time itself into a valuable experience.

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