NTT and TBS are launching the “e6 Project,” a joint project to create next-generation edutainment that fosters children’s “independent decision-making skills” in a society where generative AI is becoming increasingly widespread. Edutainment is a fun-filled learning approach that combines education and entertainment.
This project is driven by two pillars: the development of the completely original IP “Emotional Knight” and the commercialization of the “AI Theme Park (tentative name),” a permanent base where children can experience the world of Emotional Knight in a realistic setting. This “formational experience,” where children can choose their own “likes” and “goals” while engrossed in play, will be implemented in society as entertainment.
The “AI Theme Park” will utilize advanced technology to capture changes in children’s behavior and emotions in real time, providing a personalized experience where the story and environment change to suit each individual. The aim is to create a base where children can immerse themselves in the world of stories and, through trial and error with AI, develop their “ability to make their own decisions” and creativity.

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