木下社長（President Kinoshita）

NTT East and Telwell East jointly established a new company, “NTT Landscape,” in the camping and urban development field on Friday, November 1st.

Kinoshita Kenjiro of NTT East’s Business Development Department will be appointed as the president of the new company.

“The new company will create new value by fusing DX with the local nature and community. We will call this business the ‘Field DX Business,’ and work to revitalize the region,” Kinoshita said.

Specifically, the company will promote “campsite management business,” “DX promotion business,” “outdoor training business,” and “urban development business.”

In the campsite management business, the company will acquire the operating rights of campsites owned by local governments that are operating at a loss, and then renovate and improve efficiency through DX to turn the company into a profitable business.

“We want to create an operating model that does not rely on commission fees from local governments,” said Kinoshita.
In the DX promotion business, the company will roll out the DX services it has used in campground operations to 5,000 campgrounds nationwide. For example, it will use the company’s “Smart Check-in” system, which eliminates waiting times that often occur at campground reception, and its “Smart Store,” which allows unmanned stores to be operated, to operate 24-hour shops. The DX services will be provided via the campground reservation site “Nappu.”

In the outdoor training business, the company will make effective use of campgrounds on weekdays to promote outdoor training that allows people to get active. President Kinoshita says, “Outdoor training can improve the weekday occupancy rate of campgrounds.”

In the town development business, the company will promote the flow of people from campgrounds, which will lead to the revitalization of the local economy. In the town development business, the company is particularly focusing on the development of “disaster-resistant trailer houses.”

“They can be used as accommodation facilities at campgrounds during peacetime, and as temporary housing in times of disaster. They can be deployed more quickly than conventional temporary housing. We would like to actively provide disaster-resistant trailer houses to local governments,” explains President Kinoshita.

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