From October 3rd, Fujikura will begin airing its first nationwide TV commercial since its founding, starring actors Hiroki Hasegawa and Natsuki Deguchi.
The company will celebrate its 140th anniversary next year. To raise awareness of the company’s “connecting” technology, especially among the younger generation, the company has adopted a new brand slogan, “Connecting, a new world line.” The commercial was produced as part of that effort.
The company’s president, Naoki Okada, appeared at a press conference held in Tokyo on October 2nd and said, “We aim to realize an advanced information society and are focusing on three areas: information infrastructure, information terminals, and information storage. In particular, with the expansion of artificial intelligence, there has been a boom in the construction of data centers around the world in recent years, and our company is contributing with optical fiber cables, optical connectors, and hard disk parts. These are also the themes of this commercial. Our company is expanding its business globally, but in order to spread even further, it is essential to improve our name recognition and brand power. We created this commercial to get everyone, including the younger generation, interested in our technology.”
Hiroki Hasegawa and Natsuki Deguchi also appeared at the press conference. Hasegawa commented, “I learned that Fujikura’s technology is alive in the things that we take for granted in our daily lives.” Deguchi commented, “I was surprised to learn that Fujikura’s technology is also used in AI and other things”.

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