As part of the efforts of the “WaaS Co-Creation Consortium” sponsored by JR East, five companies, JR East, OKI, Kyodo Printing, Geotechnologies, and B-Map, will be conducting a demonstration experiment to verify changes in health awareness and behavior using “Wellbit Sleep” at JR Yokohama Station until October 22 (Tuesday).
Wellbit Sleep is a cloud service that allows users to receive personalized behavioral advice messages by entering their daily sleep time and sleep-related questionnaires into smartphone apps such as LINE. It is a sleep habit improvement service developed by OKI.
The demonstration experiment will verify how much health measurement affects the willingness to purchase sleep and health-related products and services.
Specifically, a “Good Sleep Challenge at a Discount from the Station” campaign will be held, and users who take a health measurement at JR Yokohama Station will be able to use the sleep habit improvement service and experience yoga and meditation in a studio based on the results. Survey respondents will also be provided with coupons that can be used for products from participating companies or at participating stores.

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