Emphasis on improving the quality of communication services NTT docomo President Yoshiaki Maeda announces vision
NTT docomo held a press conference for the inauguration of President Yoshiaki Maeda on June 18th.
President Maeda stated his aspirations, saying, “I am full of the desire to create a passionate docomo, to create a new docomo.” He then stated his outlook for the future, saying, “What I particularly want to value is to create value that will become the norm tomorrow through technology and human power”.
He listed three points of focus: “improving communication service quality,” “promoting new value creation,” and “accelerating research and development.” Among these, he particularly emphasized improving communication service quality.
President Maeda said, “We aim to be a carrier that allows our customers to experience the number one quality of communication services. Since the beginning of 5G, we have been promoting the nationwide expansion of 5G areas using the Sub6 frequency band. We will continue to focus on further expansion and accelerate the introduction of high-performance technologies such as multi-user MIMO”.
Although President Maeda has worked in non-communications fields, such as promoting i-mode, he emphasized that all of the services the company provides are based on communications. He stated his recognition that “improving the quality of communications services is what provides the best brand experience.” He went on to say, “Rather than thinking that improving the quality of the network is something that someone in the company will do, we will work on it with the awareness that it is the most important issue for all employees at Docomo. I will also go to the site and check the quality of communications services from the customer’s perspective, and do my best with a sense of ownership”.
Regarding the promotion of new value creation, the company will develop various services such as finance, entertainment, and healthcare, centered on d points. In particular, in the area of finance, the company aims to take advantage of the strengths of smartphones to become the closest partner in users’ financial lives.
Regarding the acceleration of research and development, the company will focus on research and development that supports the further evolution of communications technology and supports the lives of users. “We will promote NTN technology, including the realization of flying base stations and the study of linkage methods between GEO/LEO/HAPS/ground. We will also focus on research and development to realize the NTT Group’s integrated space computing network. We are also looking ahead to global expansion in this field,” said President Maeda.
President Maeda’s motto is a quote from Uesugi Yozan: “If you try, it can be done. If you don’t try, it can’t be done. If nothing is done, it is because people don’t try.” He said, “I think it is important to continue to take on new challenges. Otherwise, there will be no growth or strengthening”.
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